Pretty is Pink has become a hot spot in Franklin for a little taste of NYC fashion in suburban Massachusetts. Pretty is Pink appeals to many different kinds of women for a variety of reasons. Lori Rosenberg, the successful owner of Pretty is Pink, has worked hard to develop and grow her business over the past 12 years. When Lori originally opened Pretty is Pink, it was in a small location in Franklin, MA. Shortly after, she moved to a location on Summer Street in downtown Franklin. From there, Lori opened a larger store in Franklin and has now expanded Pretty is Pink to two other locations, one in Norwood, MA and one in Naples, FL, as well as an online boutique.